DMCA: August 2011

August 9, 2011

Event Alert: PLI's "Technotainment"

Who:
Pillsbury's Cydney Tune and Mark Litvack

What:
PLI's Technology and Entertainment Convergence 2011: Hot Business and Legal Issues in "Technotainment"

When:
September 9, 2011 (New York) & September 21, 2011 (San Francisco)

Links:
New York - http://www.pli.edu/re.aspx?pk=29651&t=HCF1_1TECH
San Francisco -
http://www.pli.edu/re.aspx?pk=29652&t=HCF1_1TECH

Details:
PLI has completely revised this year's program to include today's major legal and business issues in the convergence of entertainment and technology.  The program brings together a faculty of experienced in-house lawyers, law firm attorneys and senior business executives on the cutting edge of this burgeoning practice.

Cydney Tune, Chair of this year's program, will be speaking on a panel titled "Licensing Film and Television Content for New Media and Platforms." In this presentation, the points of view of various stakeholders in the digital film and television content industry (content owners, distributors, platform providers) will be discussed. The panel will also address various digital video distribution models (e.g., transactional video-on-demand, subscription video-on-demand, free/ad-supported video-on-demand, and electronic sell-through) and the careful attention to deal structuring necessary to achieve an integrated, cross-platform model of sales and distribution that maximizes exploitation across all possible avenues.

Mark Litvack will be speaking on a panel titled "An Update On Social Media and Copyright - Is Anyone Winning This Race?" Social media (also known as participatory media, or user generated content) presents challenges for platform provider, copyright owners, brand holders, and users alike. In this presentation, the panel will address the legal obligations on these stakeholders, trends and practices in DMCA notice-and-takedown and Terms of Service enforcement and attempt to answer the question are content owners simply continuing to play a must-lose game of "Whack-a-Mole." The panel will also cover some of the innovative, voluntary efforts that build atop these obligations, including Content ID on YouTube including its "Copyright School" and Google's recent antipiracy initiatives and discuss the balance of the question about what the social media sites have done against what more they have left to do.