Virtual World Law Blog

Date: April 24-26, 2012
Place: The Westin San Francisco Market Street

Join Pillsbury as we co-sponsor this exciting and informative event in San Francisco! Learn about:

• Economics and technology in iGaming & Internet Poker
• Setting up a transparent regulatory framework
• Driving land-based business through online gaming
• Much more!

Keynote Speakers will include:

• Leo Chu, President, Hollywood Park Casino
• Leslie Lohse, Chairwoman, California Tribal Business Alliance
• Lou Correa, Senator, California 

Please stop by our booth (#4) and say hello!

For more event information, please click here.

December 7 & 8, 2011

Grange Tower Bridge Hotel
8-14 Cooper's Row
London EC3N 2BQ

Social Gaming & Virtual Goods World will bring together social game developers and global brands with social networking platforms, virtual currency platforms, social advertising platforms and social gaming technology to understand how to create, distribute, monetize, and gamify social games.

Pillsbury's James Gatto will also be speaking on the topic of 'Obeying the Law in a Virtual World'. His presentation will cover:

• Controlling brand property rights in a virtual world
• Identifying who owns the content created by virtual communities
• Defining theft in a virtual world
• Outlining rights of authorship in social games
• ...and more!

For more information about the event, please click Here.

October 20-21
8:00am - 6:30pm PT

Mission Bay Conference Center
1675 Owens Street
San Francisco, CA 94143

Following the overwhelming success of the inaugural event in New York, Socialize West unites business leaders in gaming, virtual goods, mobile, marketing, and media for two days of learning, connecting, and sharing about all things social. Attendees come to Socialize for the real-world insight that our unique blend of industry heavyweights, business visionaries and results-oriented practitioners bring to the table.  Through two days of comprehensive sessions, focused discussion and diverse perspectives, you'll learn how all the social media pieces fit together to create a unified business strategy.

Offering four core themes, Socialize gives attendees plenty of options. Choose the tracks most appropriate to your company's business objectives, tactics, or channel activities:

-Gamify. Social games keep getting hotter: the virtual goods market will surpass $2 billion in 2011

-Mobilize. The social web has gone mobile: lessons for social sharing, search, browsing, and networking

-Optimize. Learn how to effectively track and measure social media campaigns

-Monetize. At the root of all these topics, uncover key revenue drivers: content, apps, and more

Click Here for more information.

September 22
8:00am - 6:30pm

Museum of Jewish Heritage
36 Battery Place
New York, NY 10280

The most influential decision-makers in the digital media industry gather at NY Games Conference to network, do deals, and share ideas about the future of games and connected entertainment. NY Games Conference - now in its 3rd year - features lively debate on timely cutting-edge business topics. Executives from publishers, developers, advertising, investment firms, social networks, technology providers and content companies mingle together at this top industry event.

Click Here for more information.

September 15-16
8:00am - 6:00pm

The Museum of Jewish Heritage
36 Battery Place
New York, NY 10004

Gamification Summit NYC is the must-attend event that shows you how to use the power of games to create breakthrough engagement with your customers and employees. Companies like Gilt Groupe, Google, Microsoft, NBC/Universal, MTV, Recyclebank and Aetna have leveraged gamification to transform their businesses, and will share startling insights, statistics and hands-on workshops at GSummit NYC.

Jim Gatto, leader of the Social Media, Entertainment & Technology team, will be speaking from 1:30 - 2:15 PM on September 15 about gamification law and a formula for success.

Earlier this year, Jim spoke at the Gamification Summit held in San Francisco. His presentation on managing legal risk in gamification can be viewed on our blog.

Click Here for more information.

September 28-29
8:00am - 6:30pm

Sheraton Premiere at Tysons Corner
8661 Leesburg Pike
Vienna, VA 22182

Join hundreds of Digital executives, senior marketers, entrepreneurs, web strategists, bloggers, and investors at the Second Annual Digital East for expert content on opportunities and trends created by the latest in web innovation. Hear from dozens of industry thought leaders and innovators on topics such as Social Media, Mobile, Cloud, Analytics, Big Data, Search, Online Advertising, Ecommerce, Email and much more!

Click Here for more information.

October 26-27
8:00am - 6:30pm PT

Santa Clara Convention Center
5001 Great America Pkwy.
Santa Clara, CA 95054

This conference will address key components of App development, marketing and revenue. Join us for:
- Programming and design strategies from visionary developers
- Best methods for marketing and revenue.
- Case studies from top app developers.
- Latest analysis and insight from market researchers and investors.
- Keynote: Walmart's mobile app development strategy.
- Keynote: How Pandora took its app to over 200 platforms.
- Platform Wars: trends and what's next

...and much more. You'll hear from more than 80 expert speakers in 6 conference tracks. You'll hear from Walmart, ESPN, Pandora, Netflix, Nissan, Nielson, BMW, Microsoft, Bump, Samsung, AT&T, Qualcomm, Intel Capital and dozens of other companies that are developing and monetizing great apps.

Click Here for more information.
 

Who:
Pillsbury's Cydney Tune and Mark Litvack

What:
PLI's Technology and Entertainment Convergence 2011: Hot Business and Legal Issues in "Technotainment"

When:
September 9, 2011 (New York) & September 21, 2011 (San Francisco)

Links:
New York - http://www.pli.edu/re.aspx?pk=29651&t=HCF1_1TECH
San Francisco - http://www.pli.edu/re.aspx?pk=29652&t=HCF1_1TECH

Details:
PLI has completely revised this year's program to include today's major legal and business issues in the convergence of entertainment and technology.  The program brings together a faculty of experienced in-house lawyers, law firm attorneys and senior business executives on the cutting edge of this burgeoning practice.

Cydney Tune, Chair of this year's program, will be speaking on a panel titled "Licensing Film and Television Content for New Media and Platforms." In this presentation, the points of view of various stakeholders in the digital film and television content industry (content owners, distributors, platform providers) will be discussed. The panel will also address various digital video distribution models (e.g., transactional video-on-demand, subscription video-on-demand, free/ad-supported video-on-demand, and electronic sell-through) and the careful attention to deal structuring necessary to achieve an integrated, cross-platform model of sales and distribution that maximizes exploitation across all possible avenues.

Mark Litvack will be speaking on a panel titled "An Update On Social Media and Copyright - Is Anyone Winning This Race?" Social media (also known as participatory media, or user generated content) presents challenges for platform provider, copyright owners, brand holders, and users alike. In this presentation, the panel will address the legal obligations on these stakeholders, trends and practices in DMCA notice-and-takedown and Terms of Service enforcement and attempt to answer the question are content owners simply continuing to play a must-lose game of "Whack-a-Mole." The panel will also cover some of the innovative, voluntary efforts that build atop these obligations, including Content ID on YouTube including its "Copyright School" and Google's recent antipiracy initiatives and discuss the balance of the question about what the social media sites have done against what more they have left to do.

This is a test Events post.